The Origami Boutique

The Origami Boutique is a stylish online outlet selling beautiful handcrafted origami paper jewellery, gifts, wedding bouquets and more.

Artisan Cathy Nunes wanted a complete brand refresh as her branding was appearing as inconsistent and no longer serving it’s purpose. Together we created a fresh, diverse new brand style which was more fitting for the target audience and bold and colourful creations that Cathy was now creating. Her work had been featured in publications and the brand had already developed a strong identity, of it’s own which we wanted to reflect and pull together.

The aim was to create a bold yet feminine new look for the business, one that would appeal to brides-to-be, and impress press editors and wedding stylists, alike. Below are some visuals to show how the new brand came to life, including on use across packaging…